28 Carat Tea | Strong Assam CTC Black Tea

Sancha’s Assam CTC – 28 Carat House Blend ☕✨

Assam CTC – "28 Carat Tea" House Blend Since 1981 ☕🍂

Since 1981, Sancha's Assam CTC has been our signature house blend, affectionately known as "28 Carat Tea." This rare, unblended Assam CTC is crafted from select tea bushes known for producing extra tea juice, yielding bold granules that brew into a rich, coloury cup — perfect with milk.

Loved for over four decades, this iconic blend delivers the strength, depth, and malty richness that true tea drinkers crave in their daily cuppa. Packed with antioxidants and natural flavour, it is far superior to any store-bought Assam CTC.

✨ Origin: Assam Valley, India 🇮🇳 ✨ Caffeine Level: High ✨ Packaging: Freshness guaranteed in a resealable multi-layer standup ziplock pouch — designed to lock in aroma & strength after every brew

🌿 Why This Tea? The name "28 Carat Tea" is not a marketing flourish — it is a promise of purity and value, a declaration that this is Assam CTC at its richest, most concentrated, and most genuinely premium. What sets it apart from the countless ordinary Assam CTC blends on every supermarket shelf is twofold. First, it is unblended — a rare distinction in a category where cheaper teas and fillers are routinely mixed in to cut costs. This is pure, single-origin Assam Valley CTC and nothing else. Second, it is crafted from select tea bushes known specifically for producing extra tea juice — the rich, concentrated liquor that gives the cup its bold colour, malty depth, and full-bodied strength. The result is bold granules that brew into a rich, coloury, antioxidant-packed cup of genuine character — the kind of strong, satisfying, milky cuppa that true Indian tea drinkers have recognised as the real thing for over four decades. This is not the watered-down, blended Assam CTC of the mass market. This is the 28 Carat standard — and once you have tasted it, the difference is impossible to untaste.

👤 Who Is It For? This blend is for the daily tea drinker who wants their everyday cuppa to be exceptional rather than ordinary — someone who drinks tea with milk, multiple times a day, and refuses to settle for the thin, blended, mass-market CTC that most households reluctantly accept. It's for the strength-seeker who craves a bold, full-bodied, deeply coloury cup with genuine malty richness and a proper caffeine kick to start and power through the day. It's for the Indian household — and the diaspora kitchen — that wants the authentic, strong, milky chai-base tea that no supermarket brand has ever quite delivered. And it's for anyone who has been loyal to this iconic blend across its four-decade history, and for the newcomers who are about to discover why 1.5 million-plus tea lovers have made Sancha's house blends a daily ritual since 1981. If you take your daily tea seriously, this is the cuppa that takes you seriously back.

🕘 When to Drink It? Assam CTC "28 Carat" is, above all, the quintessential morning tea — the strong, bold, milky first cup that true tea drinkers depend on to properly begin the day. Brewed strong with whole milk and sweetened to taste, its high caffeine, malty depth, and rich colour deliver exactly the kind of powerful, warming, satisfying start that no green tea, herbal infusion, or delicate orthodox black tea can match for sheer morning impact. It is equally the tea for the mid-morning and afternoon chai breaks — those essential Indian pauses when a strong, milky cup resets the body and lifts the spirit. As the foundation for a proper masala chai, its bold granules and concentrated liquor make it the ideal base — strong enough to stand up to milk, spices, and sweetening without being lost. And on cold or demanding days at any hour, its strength and warmth make it the most reliable and deeply satisfying cup in the house. Brew strong for 3–4 minutes in boiling water, add whole milk generously, sweeten to taste — and drink it the way the best daily tea has always been drunk: hot, bold, milky, and exactly as strong as a 28 Carat tea deserves to be.